Writing

Honest writing about design, process, and building products people actually want to use.

• Your Brand Color Isn't One Color. It's Three. Your brand color lives as three versions across RGB, CMYK, and PANTONE — not one HEX code.
• How to Use Color Rule 60-30-10 in Your Designs Use 60-30-10 to balance dominance, support, and accent in interface color systems.
• How to Choose Your Color Palette Using Color Wheel The wheel is not a recipe - it is a map. Complementary, analogous, and triadic relationships give you starting points you can tune with contrast and accessibility in mind.