ux/product designer
Education
UX Design Institute
Professional Diploma in UX
Sep 2022 – Feb 2023
Fernfachhochschule
Web & Info. Design, MAS / CAS
Sep 2019 – May 2020
Codeacademy / USA
Build websites from scratch
Mar 2018 – Sep 2018
Baghdad University
bachelor’s in Fine Art sciences
2003 -2006
Expertise
Figma
Adobe XD
Balsamiq
Adobe Illustrator
Adobe Photoshop
Adobe After Effect
Adobe Premiere
Adobe Audition
Adobe Dimension
CSS
JS
jQuery
Mustafa Al Awad
ux/product designer
PROFILE
I treasure building stuff that people want to use! Over the past five years, I’ve worked hard to understand what that means and how to build successful products. I have expertise in UX with a broad background in Brand creation, Digital Design, Web Design, and Motion Design, with exposure to development using HTML, CSS and JS.
I always say, “The elegance of a solution resides in its simplicity.” I have contributed to diverse projects, adding creative input that resulted in revenue generation. My approach prioritises the user and product, demonstrating empathy towards their needs.
I aim to create inclusive digital experiences and optimise outcomes for higher business value. Currently seeking career growth. Feel free to reach out if you’d like to connect or discuss potential opportunities! Looking forward to hearing from you!
SKILLS
DESIGN/DEVELOPMENT
- UX & UI
- Prototyping
- Experienced in Figma and Adobe XD
- Responsive Web Design
- Interaction Design
- Wireframing
- User Flows
- Interaction Design
- Motion Design (After Effects)
- Video Editing (Premiere Pro)
- SVG Animation
- HTML, CSS and JS
- CMS
- Digital and Print Ads
- Photographer
Leadership/Project Management
- Lead designer experience
- Design reviews
- QA Testing
- Communicating with stakeholders
- Managing own workload
- Developing brand positioning, messaging, and visual identity
- Experience running JIRA board
Research Skills
- Usability test facilitation
- Online Surveys
- Competitive benchmarking
- Affinity Diagram
- Customer Journey Mapping
- Customer Value carve
- Empathy Map
- Stakeholder Interview
- Depth Interview
WORK HISTORY
04-2020-Present
Co-Founder/UX / Product Designer
As a UX/UI designer, I create user-centred, visually appealing and functional designs. This includes conducting user research, creating wireframes and prototypes, and collaborating with developers to ensure a seamless user experience.
Identify Market Opportunities
This involves researching and analyzing market trends, customer needs, and competitors to identify new opportunities to improve or expand your company’s products or services.
Creating and Managing Brand and Visual Identity
I develop a clear and consistent brand identity for my client, including defining your company’s values, mission, and vision, creating a brand style guide, and leading the creation of visual assets such as logos, graphics, and marketing materials.
Creating the website and social media content
This involves website design and development and crafting compelling social media content that upholds the brand’s values and bolsters marketing initiatives.
Direct Marketing and Promotion
Plan and execute marketing campaigns to promote your company’s products/services directly to potential customers. This includes email, social media & other forms of promotion.
3-2019 – 4-2020
UX & UI Designer & Brand Developer Manager at Be Creative company
Led UX/UI design for developing a new website, including wireframing, prototyping, and creating a visually appealing and user-friendly interface.
Developed a brand strategy from scratch for clients, including defining corporate identity, brand story, values, objectives, and positioning.
Created a comprehensive concept paper for the website’s new design, outlining key design elements such as color, typography, and layout and ensuring alignment with the brand strategy.
Designed and developed the website prototype using CMS platform, optimizing and testing for usability and accessibility and ensuring a seamless user experience.
Created dynamic brand elements, including animating the logo, to enhance the brand’s visual appeal and engagement.
6-2018 – 3-2019
Web Developer Front End / UX & UI Design at Waimanoo GmbH
Led the development of a new website from concept to launch, including creating wireframes, developing the user interface, and coding the website using HTML, CSS, JS, and JQuery.
Ensured seamless user experience by applying UX and UI design principles, including conducting user research, creating prototypes, and conducting usability testing.
Worked closely with cross-functional teams, including designers, project managers, and stakeholders, to ensure alignment with the brand strategy and project objectives.
Developed the new corporate identity, ensuring visual consistency and brand recognition across all website elements and other digital assets.
Additional Work Experience
6-2017 – 6-2020
Web Developer Front End at Amateur Söhne GmbH
4-2016 – Today
Web & Print Designer at International Federation of Social Workers “IFSW”, Rheinfelden
2008 – 9-2015
Communication and Marketing – Zain Iraq, International Telecommunications
Led a communications team to optimise employee commitments and customer loyalty.
Increase employee participation from 42% to 86%.
Support and develop marketing campaigns by PR.
Realization of marketing campaigns via direct mail, print, web and video.
Plan the company’s vision and mission for social media.
Reduce marketing spending by redesigning processes and implementing print-on-demand.
Plan and implement the market launch of 26 products per year.
Annually improving best practices, level of detail, processes and communication strategies.
AWARDS
Achiever of the Year in Corporate Communication“Zain – 2012
REFERENCES
Waimanoo GmbH
Mr. Stefan Loosli
Co-Founder Waimanoo
Untere Grabenstrasse 26, 4800 Zofingen Send EmailIFSW – International Federation of Social Workers
Mr. Pascal Rudin
International Operations Manager
Maiengässli 4 / 4310 Rheinfelden Send EmailZain Iraq Telecommunication
Mr. Haider Akab
Corporate Communication Director
Baghdad Al Manssor Street Send Email